Digital
Branding
An
organization's presence on the web, in any
form, should be viewed as a natural extension
of their business. In creating a web strategy
for our clients, it is critical for there
to be a level of synergy between the offline
brand and its extension into the digital
world. Through an effective web presence,
a brand is able to reach out and touch customers,
their emotions, feelings, and urges. Such
customer interaction is priceless in its
ability to enhance the client's image and
build their business. It is no longer enough
to have a website just for the sake of having
one; innovative and effective web strategies
are needed more than ever in these competitive
times.
E-Commerce
The
popularity of e-commerce continues to grow
at astounding rates, even though the quality
of most e-commerce experiences remains mediocre
at best. More and more selection on the
web means that if you do not meet your customer's
expectations, they will more than likely
never return again. Binary Salad 's e-commerce
solutions are geared to not only providing
your business with the ability to accept
online orders, but most importantly, the
ability to create loyalty within your customers
and have them come back again and again.
Our attention to the user experience ensures
that our e-commerce solutions are simple
to use and provide maximum security. Whether
it's business-to-consumer or business-to-business,
Binary Salad will allow you to harness the
benefits of e-commerce.
Content
Management
Binary
Salad has extensive experience in developing
and deploying enterprise level content management
systems. Our content management systems
are based on the latest technology, providing
robust and scalable performance. They will
become an invaluable tool for building and
maintaining your site. The cost of content
creation is minimized while maintaining
extreme ease of use. We do not use out of
the box software; instead, our content management
solutions are custom built to fit your specific
needs. Use of a content management system
ensures that your site is always up to date,
thus enhancing the relationship with your
stakeholders as well as increasing the value
of your web presence.
Portals
and Communities
The
popularity of large online portals and communities
continues through to this day. This popularity
will continue to stay strong as the exponential
growth in the number of internet sites motivates
users to go to portals in order to locate
the information or website that they need.
Corporate portals are used as an effective
way of directing the right information about
the business into the hands of the right
people. Binary Salad has experience building
portals that do all of the above. However,
the power of our portals lies in the fact
that we use interactive features and targeted
content to create online communities that
foster interaction and collaboration between
users, keeping them coming back again and
again.